Sherwin Williams, Site & POS Refresh
The current state of the UI, paint mess as a hindrance, and keyboard-only interface.
UX Research, Planning sessions and artifacts:

Paint Pro+ Desktop Experience

Updated UI and hardware:
DeWalt Website E-Comm & ServiceNet
Cardinal Health - Pharma Order Express Platform
TurnTo / Emplifi Ratings & Reviews
TurnTo, now a part of Emplify, specializes in E-commerce solutions in ratings reviews, carts, and social inventory management for Fortune 500 clients. I helped create a design system and flows for a platform that helped clients touch customers through social leverage, AI, and white-labeled UI.
The Project: Initiatives
- TurnTo paved the way in ratings and review integration for large
E-comm offerings for its clients. 
- Authentic user-driven content, trust-building, and amplifying the right message to the right audience on the right channels was a prime initiative
Platforms: Bespoke, Google Analytics

Role: Principle UI/UX Design Contractor. Design, Planning, Jobs to be done approach, Agile
Results
Assisted in API integration into clients' E-comm systems such as bespoke, Marketo, SalesForce, and Shopify to deliver ratings and reviews plugins (white-labeled, skinned). Client analytics dashboard to monitor campaigns and B2B plugin integration.

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